Google ends policy allowing access to paywall contentStaff Writer | October 2, 2017
Google has ended its First-Click-Free policy that allowed readers to access some news content hidden behind a paywall.
Google said First-Click-Free will be replaced with Flexible Sampling.
"Publishers will determine their own optimal rate of sampling based on their ongoing experience using free samples to attract new users and using the paywall to elicit user registration or subscription," the company said.
Also under the old policy, subscriber-based services that did not abide by the FCF policy were demoted in the search results. That will not be the case going forward, Google said. ■