Giochi Preziosi to sell Teletubbies toys in Italy, Spain and PortugalStaff writer ▼ | July 22, 2015
DHX Brands, aconsumer-products arm of DHX Media, has signed an agreement with Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain and Portugal.
Toys Worldwide phenomenon Teletubbies
The deal follows the license of the new and classic Teletubbies series to Italian broadcaster Rai for its preschool-skewing channel, Rai YoYo.
Peter Byrne, EVP DHX Brands, said: “We are thrilled to have appointed Giochi Preziosi as our distributor in these territories as they bring a wealth of experience in the pre-school market as well as having a long-standing history with Teletubbies so are perfectly positioned for success.”
Dario Berte, CEO of the Giochi Preziosi Group, said: “We are very pleased and proud to be working with DHX as the exclusive distributor of toys based upon the phenomenally successful Teletubbies franchise.
"We are confident that the new character collectibles, vehicles, playsets and role-play toys developed by Character Options will thrill an entirely new generation of preschool-aged boys and girls.”
Worldwide phenomenon Teletubbies first launched in March 1997 and became one of the most successful global children’s brands of all time. It has reached more than one billion children to date and the original episodes have aired in more than 120 territories in 45 different languages.
It was the very first western pre-school property to air on China’s CCTV reaching an audience of 300 million children. ■