FTC acts to stop two companies from making unproven bone and joint claimsChristian Fernsby ▼ | February 12, 2020
The Federal Trade Commission sued two companies to stop them from continuing to deceive consumers with false claims that their pills are scientifically proven to alleviate joint pain by growing new bone and cartilage.
Business in America ZyCal Bioceuticals
Topics: FTC claim
According to the FTC, the pills sold by both companies use the same active ingredient, Cyplexinol, and both companies claimed that their pills grow bone and cartilage, thereby providing relief from joint pain. The complaint alleges that ZyCal supplied EMR with Cyplexinol, and gave EMR product information, clinical studies, and other promotional material about its supposed health benefits.
The FTC contends that the claims made by both companies are false and not supported by scientific evidence. The FTC also alleges that both companies used deceptive testimonials to sell the products.
EMR and its president, Michael McGahee, have agreed to settle the FTC’s complaint. Under a proposed court order, they are prohibited from making health related product claims unless such claims are supported by competent and reliable scientific evidence.
The order prohibits EMR and McGahee from misrepresenting the results of any scientific study, and it prohibits them from deceptively representing that a product endorser’s views represent the views of an impartial user when they do not. The proposed order requires EMR and McGahee to disclose any material relationships between themselves and product endorsers.
The proposed order imposes a $3.6 million judgment against EMR and McGahee. The judgment will be partially suspended upon payment of $145,000, which the FTC may use to provide refunds to consumers.
The FTC is proceeding with litigation against ZyCal Bioceuticals and its president James Scaffidi. ■