France to investigate Google, Facebook’s online ad dominanceStaff writer ▼ | May 24, 2016
France’s competition authority opened an inquiry into possible antitrust issues in the online-advertising market, saying it will examine the market power of Facebook and Google.
Internet Dominant positions in the online advertising
The probe will also look at whether some firms, including Facebook and Alphabet’s Google, have dominant positions in the online advertising market, which continues to grow rapidly.
The probe highlights the growing interest by European antitrust regulators in the role played by big Internet companies and the large sets of personal data they collect about individuals. Germany’s competition authority earlier this year opened a probe into whether Facebook abuses its dominance as a social network to get users to give up personal information.
The European Commission, the European Union’s executive arm, is investigating Google’s advertising contracts, after filing two sets of charges against Google for alleged abuses of dominance in other areas. ■