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EU OK with $3.9 billion P&G deal for Merck's consumer health business

Staff Writer | August 28, 2018
EU antitrust regulators have approved Procter & Gamble’s 3.4 billion euro ($3.9 billion) acquisition of Merck KGaA’s consumer health unit, saying that they had no competition concerns.
Merck KGaA
Acquisition   The takeover would add vitamin brands
The takeover would add vitamin brands such as Seven Seas to a P&G portfolio that includes Pampers diapers and Gillette razors while boosting its presence in Latin America and Asian markets.

The sector has undergone a wave of consolidation in recent years as companies bulk up product ranges and businesses in other markets, but the European Commission said that a preliminary review of the deal found no serious issues.

“The transaction gives rise to a limited number of horizontal overlaps for which the Commission found, following its market investigation, that sufficient competition will remain after the transaction,” the Commission said in a statement.