Emmi to acquire 60% stake in Bettinehoeve, expands in goat's milkStaff writer ▼ | February 4, 2016
Swiss company Emmi is to acquire a 60 percent stake in Dutch Bettinehoeve and strengthen its presence in goat's milk.
Acquisition Emmi is a leader in niche markets
Through its foreign subsidiaries, Emmi is a leader in niche markets like desserts, lactose-free dairy, specialty cheese and goat's milk products. The trend for goat's milk products is based in particular on the nutritional benefits.
Emmi entered the international market for goat's milk products in summer 2010 with its acquisition of US goat's cheese producer Cypress Grove Chevre.
It has gradually expanded its activities in this attractive segment in recent years: in 2013, through the acquisition of a 70 % stake in Dutch AVH dairy, which specialises in the export of goat's and sheep's milk products, and most recently in December 2015 with the purchase of the US company Redwood Hill Farm & Creamery.
The success of Bettinehoeve is based on the ambition to constantly seek new niche opportunities by developing new products or markets, which has led to a well diversified range of goat's cheese specialties, including also a constantly growing number of organic products. Bettinehoeve is proud to have a strong relationship with its 45 family-run goat farmers who provide the company with high-quality goat's milk.
Bettinehoeve's goat's milk specialities are largely distributed under its own Bettine brand. Bettinehoeve's main market is the Netherlands, where it generates just under 50 % of its sales. Key export markets include the UK, Germany, France, the Nordic countries and Belgium.
The company works together with Emmi subsidiary AVH dairy in overseas distribution. ■