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Domino's launches Pie Pass but what if everyone gets it?

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Christian Fernsby ▼ | February 17, 2020
Domino's new Pie Pass technology allows customers who order and pay online to skip the line and grab their order.
Pizza in America   Domino
"We know that carryout customers value speed and simplicity, and that is exactly what they'll receive with Pie Pass," says Dennis Maloney, Domino's senior vice president and chief innovation officer.

Topics: Domino

"Gone are the days of waiting for your carryout order now when customers arrive at the store, they'll be greeted by name on our digital signage and handed their order."

Domino's carryout customers who order and pay online or via the app will be eligible to use Pie Pass.

When they arrive in the parking lot and are about to enter the store, they can check in on the Domino's Tracker or order confirmation page, which will give the store team members a head start on making sure the order is ready to go.

The in store digital menu board will welcome the customer by name, and store team members will be ready for a speedy handoff.

OK, sound nice but what everyone gets the pass? Will Domino's have enough workers to handle all orders instantly?