Diageo creates world's first 100% plastic free paper based spirits bottleChristian Fernsby ▼ | July 13, 2020
Diageo has created the world’s first ever 100% plastic free paper based spirits bottle, made entirely from sustainably sourced wood.
Paper Diageo Johnnie Walker
It has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company.
To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year.
The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology, in 2021. ■