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Dia Group shifting from Beijing to Shanghai

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Staff writer ▼ | February 28, 2014
Spain distribution chain Dia Group is withdrawing its discount chain Diatiantian from Beijing and focusing on the Shanghai market, Chinese media reported.
Dia Group
Dia GroupSpain distribution chain Dia Group is withdrawing its discount chain Diatiantian from Beijing and focusing on the Shanghai market, Chinese media reported.


Diatiantian will exit the Beijing market within the year, and concentrate on Shanghai and surrounding markets, planning to open 100 stores this year, Fernando Gonzalez Somoza, the discount chain's China regional general manager, was quoted as saying by China Business News.

After a decade's development, there were about 360 Diatiantian stores across China as of 2013, with most located in Shanghai and just a few in Beijing.

Low sales were cited by an insider from the company as the reason Diatiantian will move from Beijing, where the number of the Spanish discount stores used to equal that of Shanghai. However, the sales revenue in Beijing is only half that of Shanghai.


 

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