Commission approves Fortenova's acquisition of MercatorChristian Fernsby ▼ | September 22, 2020
The European Commission has approved unconditionally, under the EU Merger Regulation, the proposed acquisition of Mercator by Fortenova.
Both Fortenova and Mercator are active in the supply of daily consumer goods. In the EEA, Fortenova is currently active in Croatia and Slovenia at various levels of the value chain. Mercator's activities are primarily located in Slovenia, with a significant presence at retail level where Fortenova is not active.
During its investigation, the Commission received feedback from a broad range of local and international competitors, suppliers and customers of Fortenova and Mercator, including producers of daily consumer goods, wholesale suppliers and retailers.
Based on its market investigation, the Commission found that the transaction, as notified, would not significantly reduce head-to-head competition in the procurement and wholesale supply of daily consumer goods. ■