Coca-Cola Company buys all of FairlifeChristian Fernsby ▼ | January 13, 2020
The Coca-Cola Company has acquired the remaining stake in Fairlife LLC from its joint venture partner Select Milk Producers.
Topics: Coca-Cola Fairlife
Financial terms of the transaction were not disclosed.
Fairlife LLC, which launched in 2012, started with a high-protein milk shake called Core Power and has grown to offer a broad portfolio of products in the fast-growing value-added dairy category in North America.
It will continue to operate as a stand-alone business based in Chicago.
Value-added dairy products have been growing steadily in the US, in contrast to the traditional fluid milk category, according to Fairlife.
Fairlife-filtered milk debuted in 2014, and sales have grown sharply since then, with strong double-digit growth each year since launch.
According to Nielsen AMC, Fairlife surpassed $500 million (€443.6m) in retail sales last year.
Fairlife’s continued growth has been supported by new product innovation ranging from delicious lactose-free, ultra-filtered milk with less sugar and more protein than competing brands, to high-protein recovery and nutrition shakes and drinkable snacks.
The brand also has been supported by the reach of Coca-Cola’s US system with products distributed both through the Minute Maid distribution system, as well as by Coca-Cola bottlers across the country.
In 2018, Fairlife also launched in Canada and will begin local production and sourcing in Ontario in spring 2020.
Fairlife is also continuing to expand production capabilty in the US by complementing production in Coopersville, Michigan and Waco, Texas with a new facility under construction in Goodyear, Arizona. ■