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Bundeskartellamt clears acquisition of Mitteldeutsche Zeitung by Bauer Media Group

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Christian Fernsby ▼ | February 14, 2020
The Bundeskartellamt has cleared plans by the publishing house Heinrich Bauer Verlag KG to acquire all the shares in the media group Mitteldeutsche Zeitung, Mitteldeutsches Druck und Verlagshaus Geschäftsführungsgesellschaft mbH and MZ Druckereigesellschaft mbH (together “MDZ”).
Mitteldeutsche Zeitung
Acquisition   Mitteldeutsche Zeitung
The newspapers published by Bauer include the “Volksstimme” and several advertising newspapers in the north of Saxony Anhalt. MDZ publishes the daily “Mitteldeutsche Zeitung” and two advertising newspapers in its distribution area.

Topics: Bundeskartellamt acquisition Mitteldeutsche Zeitung Bauer Media Group

Andreas Mundt, President of the Bundeskartellamt: "The acquisition does not raise any competition law concerns. There are no overlaps in the distribution areas of the “Volksstimme” and the “Mitteldeutsche Zeitung”. Their circulation areas adjoin one another in the Harz, Salzlandkreis and Anhalt Bitterfeld districts.

"As a result the two newspapers practically do not compete for the same readers. For the same reason, we do not expect any restriction of competition on the advertising and radio broadcasting markets affected either because there are no geographical overlaps.”

Heinrich Bauer Verlag KG is the parent company of the Hamburg based Bauer Media Group. It produces and distributes newspapers and popular magazines in Germany and abroad, has shareholdings in TV and radio companies and sells advertising space in its media.

The “Volksstimme”, which appears in the north of Saxony Anhalt, is the only regional subscription daily in the Bauer Media Group’s product portfolio. Bauer also publishes several (free) advertising newspapers in the north of Saxony Anhalt and in individual districts of Lower Saxony. These are the “General Anzeiger”, “Elbe Kurier” and “Ohre Kurier” as well as advertising newspapers for sub local markets.

MDZ is based in Halle and publishes media products which appear in the south of Saxony Anhalt: These are the regional subscription daily “Mitteldeutsche Zeitung”, the advertising newspapers “WochenSpiegel” and “SuperSonntag” and the local city magazine “Aha alles Halle”.