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Brown-Forman to establish distribution company in Spain

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Staff Writer | July 21, 2016
Spreading   Spain is the ninth largest whiskey market

Brown-Forman Corporation announced that it will establish its own distribution organization in Spain, effective July 1, 2017.

Spain will join Australia, Brazil, Canada, China, the Czech Republic, France, Germany, Hong Kong, Mexico, Poland, South Korea, Thailand, Turkey, and the U.K. as markets in which Brown-Forman owns or directly manages its own distribution.

Brown-Forman’s current distribution arrangement in Spain with Importaciones y Exportaciones Varma S.A. will conclude June 30, 2017. “Brown-Forman has had a long and successful relationship with Varma, one of the leading distribution companies in Spain, and we thank them for their careful stewardship of our brands.

“We look forward to working closely together during the remainder of our partnership to ensure a smooth business transition,” said Ramón Valdelomar, General Manager of Brown-Forman South West Europe.

“Spain is the world’s ninth largest whiskey market and the third largest whiskey market in Europe. We believe there is significant potential for Jack Daniel’s and our other whiskey brands in Spain.

“Establishing our own distribution organization in Spain will support the development of the Jack Daniel’s trademark as well as our broader portfolio in this dynamic market where premium spirits are growing," said Thomas Hinrichs, Brown-Forman President, Europe and Asia.

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