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Amazon cuts prices again at Whole Foods

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Staff Writer | November 16, 2017
Amazon said it will offer more discounts and steeper price cuts at Whole Foods Market on many organic foods and groceries popular during the holidays.
Whole Foods
Food business   Just ahead of Thanksgiving
The plan was announced just ahead of Thanksgiving and is on the heels of price cuts in August when Amazon completed its $13.7 billion acquisition of Whole Foods.

Prices at Whole Foods, however, are still higher than most grocery stores because it caters to an up-market clientele.

Amazon said on Wednesday that Whole Foods will sell organic turkeys for $3.49 per pound to all customers, while Amazon Prime members can buy them at $2.99 a pound.

The company said it will also offer lower prices on items from national brands including Chobani Yogurt and Applegate Hot Dogs, as well as smaller organic brands such as Eden Foods.

A study last month showed Whole Foods' previous price cuts on items including bananas, avocados and beef had drawn customers away from Wal-Mart, Trader Joe's and Sprouts Farmers.