Agrobrasil begins coffee exports to ArabsStaff writer ▼ | August 4, 2015
Agrobrasil, a trading company based in Londrina, Paraná state, begun to export green coffee to the Arab countries. The first shipments were made in March to Kuwait with sales also made to Syria.
Trade Green coffee for the Arab countries
The trading company buys coffee grown in the main Brazilian producing regions, such as Minas Gerais, São Paulo, Paraná and Espírito Santo, and sells it mainly in 60kg bags. Green coffee is the main product in volume to be shipped, but roasted coffee is also sold to Italy to the brand Roma Special Coffee, and soon ground coffee will be sold also, says Abdallah.
Agrobrasil begun to trade recently a new brand, Samba Caffè, ready for the end consumer. With this brand, the coffee is dealt in packages of 250 grams, 500 grams and 1 kg, besides the capsules. Despite the fact that until now the Arabs bought mostly green coffee, Samba will also be offered to the Middle East and North Africa, says Abdallah.
Agrobrasil’s investment in the Arab countries started around a year ago. The company became a member of the Arab Brazilian Chamber of Commerce and was after the market. One of the actions taken was a business prospecting trip to Dubai, in the United Arab Emirates, earlier this year, at the time of Gulfood, the largest food fair in the Middle East.
After the fair, through indications made by contacts made in the event, they sold to Kuwait and Syria. The Algerians found out about Agrobrasil via internet.
Between September and October, the trading company will take another trip to the Arab world, to Lebanon, Jordan and Saudi Arabia, besides European countries, to search for new business.
The representative for Mena says that the company will offer to the Arabs a range of possibilities, such as private label sales (with the client’s label), with adaptations ordered by the customer.
Agrobrasil exports around 80,000 to 100,000 coffee bags per year. Exports to Arabs totaled 10,000 bags. The target is for this volume to grow at least 20% this year and that in 2016 half of the company’s coffee exports to head to Arab countries, according to Abdallah. She says that the perception of the Brazilian coffee among Arabs is good.
There are, however, according to the representative, few Brazilian companies of the sector that are well-known in the region’s market. Because of this, the representative believes in these countries’ potential. ■