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After phones, Apple turns to dish washers, toasters, air conditioners...

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Staff writer ▼ | June 19, 2014
Apple has been aggressively seeking Chinese partners to elevate its presence in the smart home appliance market.
Apple home appliances
Apple home appliancesApple has been aggressively seeking Chinese partners to elevate its presence in the smart home appliance market.


Apple is taking an open approach in expanding its smart home appliance businesses by cooperating with Chinese companies such as Haier Group and specializing in consumer electronics and home appliances.

Li li, head of Haier's U-home Division, said the two companies will first work on air purifiers or similar appliances in wake of the deteriorating air quality experienced in China. The new products will offer consumers an idea of how bad the air quality is and help them get rid of the pollutants.

Apple is hoping to take advantage of its partners to extend the product line to build up "a top-notch club of home appliances," said Sun Yingkai, head of the South China Household Electric Appliances Research Institute. To do so, the company has announced HomeKit, a new framework for communicating with and controlling connected devices in a user's home.

Besides Haier, the third-party peripherals will include Cree, Honeywell, Philips and Marvell.

The smart home appliance market could be full of potential and it is expected that related products and services will account for up to 20% of the home appliance sector within two to three years.


 

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