Adidas to sell robot-made shoes in GermanyStaff writer ▼ | May 25, 2016
Adidas unveiled its prototype Speedfactory, a state-of-the-art, 4,600 square-meter facility on Tuesday, meant to automate shoe production. The new Speedfactory facility will begin large-scale production in 2017.
Sport and technology Speedfactory will change the business of sport shoes
The pilot adidas Speedfactory in Ansbach was set up in December 2015 in partnership with industry experts to provide a testing ground for this trailblazing model. The first pairs of high-performance footwear to come out of the adidas Speedfactory will be revealed later this year.
The large-scale commercial production facility will be operated by adidas’ strategic partner Oechsler Motion GmbH across an area of 4,600 m2. With best-in-class German engineering, adidas is all geared to bring Speed to the consumers, before bringing production to the U.S. next. ■