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Adidas to sell robot-made shoes in Germany

Staff writer ▼ | May 25, 2016
Adidas unveiled its prototype Speedfactory, a state-of-the-art, 4,600 square-meter facility on Tuesday, meant to automate shoe production. The new Speedfactory facility will begin large-scale production in 2017.
Sport and technology   Speedfactory will change the business of sport shoes
"Every day our teams come together to bring speed to life, and with the adidas SPEEDFACTORY, we have a game changer in our hands. It enables us to combine speed in manufacturing with the flexibility to rethink conventional processes. Our goal is to give consumers what they want when they want it," Glenn Bennett, executive board member of the adidas Group responsible for Global Operations, pointed out.

The pilot adidas Speedfactory in Ansbach was set up in December 2015 in partnership with industry experts to provide a testing ground for this trailblazing model. The first pairs of high-performance footwear to come out of the adidas Speedfactory will be revealed later this year.

The large-scale commercial production facility will be operated by adidas’ strategic partner Oechsler Motion GmbH across an area of 4,600 m2. With best-in-class German engineering, adidas is all geared to bring Speed to the consumers, before bringing production to the U.S. next.