Adidas made shoe of recycled ocean wasteStaff writer ▼ | July 7, 2015
Adidas creates world first shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste.
Ecology Parley for the Oceans
As founding member, adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans.
Parley’s partner organisation Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa.
The concept shoe illustrates the direction adidas and Parley for the Oceans are taking, ahead of consumer-ready ocean plastic products being revealed later this year. ■