RSS   Newsletter   Contact   Advertise with us
Post Online Media
Post Online Media Magazine

Sainsbury’s to source 100% British lamb by July 1

Share on Twitter Share on LinkedIn
Staff writer |
Sainsbury’s lamb
Domestic food source   The lamb season can vary from year to year

Sainsbury’s is working with its farmers to increase the availability of quality new season lamb on its shelves through May and June until it is all British.

Lamb from company's 400+ meat counters is 100% British all year around, as well as company's chilled Taste the Difference and organic ranges. Adding to this, the comapany focuses on maintaining 100% British sourced lamb during the main season across our chilled range which includes chops, joints and mince.

The lamb season can vary from year to year, however by having a strong relationship with our sheep farmers we can work with them to make the most of the British lamb season to the quality that our customers expect.

This announcement follows Sainsbury’s move last year to extend the end of the British lamb season until the New Year, making it five weeks longer than the previous year (2014/2015).

This helped make the most of the increased availability of stock from that season while reassuring farmers that were affected by low prices.


What to read next
POST Online Media Contact