More Canadians think food system is heading in right directionStaff Writer | September 22, 2017
New research was released by the Canadian Centre for Food Integrity (CCFI), studying consumer concerns and expectations surrounding food transparency and the overall food system.
Canada The Canadian Centre for Food Integrity
While consumer confidence is increasing, an equal number of Canadians (43 percent) say they aren't sure if the food system is on the right track, down from 50 percent in 2016.
These findings are significantly different than the American consumers' findings from 2016, which showed more definitive opinions with 55 percent choosing right direction and only 23 percent saying they were unsure.
The 2017 CCFI Public Trust Research occurred in-the-field in June, asking 1307 Canadians about top life concerns, specifically their level of concern, trust and transparency expectations related to food and how it's grown.
Those polled clearly identified food companies to be the most responsible for providing information about food and how it's grown.
Other food system partners including farmers, government, restaurants and grocery stores also ranked highly as being responsible for transparency. ■