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Japan premium fruit prices plunge

Christian Fernsby ▼ | May 25, 2020
A pair of premium Japanese melons sold on Monday for just a slice of the five million yen (S$66,250) reached at auction last year, as the coronavirus bites hard.
Melons from Yubari
Japan   Melons from Yubari
The melons from Yubari on the northern island of Hokkaido sold for a snip at 120,000 yen at the season's first auction 40 times less than last year's record price tag.

Topics: Japan

An official at the wholesale market blamed the coronavirus for keeping away rich corporate clients who compete to outbid each other for the most expensive fruit.

The virus meant that the auction was smaller than usual and mostly made up of lower net worth individuals.

The successful bidder wanted to show gratitude and support for local farmers, according to local news agency Kyodo.


 

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