France bans word steak on vegetarian productsChristian Fernsby ▼ | June 18, 2020
The words steak, escalope and sausage can no longer be used to describe meat alternatives made from vegetable proteins, according to a new French law.
Topics: France steak
The full list of vegetable proteins that cannot use the words on their packaging will be decided by the end of the year.
The meat industry which is currently worth €35 billion is fighting back against the rising popularity of alternatives to traditional meat.
These include vegan and vegetarian products currently available on supermarket shelves, often made with tofu or pea proteins.
French research group Xerfi estimates that the market for these products could be worth €600 million by 2021.
May 1, 2020 ■