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Co-op to stock only British bacon and lamb

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Staff Writer | September 19, 2016
The Co-op, the UK’s fifth biggest food retailer, extended its commitment to back UK farmers by switching all of its fresh bacon and lamb to 100% British.
British food   Under a three-year plan:
The new sourcing initiative will make the Co-op the only major UK food retailer to stock 100% own-brand fresh British beef, chicken, pork, lamb, bacon and turkey. It is already the only retailer to use British meat in all its chilled ready meals, pies and sandwiches.

Under a three-year plan, the convenience retailer pledged to invest a minimum of £1.5bn sourcing UK meat and vegetables. The announcement comes at the start of Love British Food Fortnight, which runs from 17 September to 2 October and this year is sponsored by the Co-op.

The change to 100% British Lamb will see the Co-op support around 1,700 British sheep farms each year across England, Scotland and Wales.

The all year round supply will be achieved by farming a variety of native breeds that produce lambs at different times of the year, promoting breed diversity across British lamb producers.

British lamb is produced to some of the highest welfare standards. All lamb and bacon produced will be 100% Red Tractor assured and has met rigorous standards from farm to pack.

The in-store switch to 100% British bacon and lamb will be from 1 May 2017 to enable supplies to be sourced.