Australia pouring investment into growing wine exportsStaff Writer |
Australia Transforming cider businesses
The Coalition Government in Australia has popped the cork on a $50 million, three year plan to increase the value of wine exports up to a record $3.5 billion and promote wine tourism in regional communities.
"Australia's wine industry has enjoyed significant growth in recent years on the back of the Coalition's market access gains, with our wine exports forecast to exceed 800 million litres and $2.5 billion in 2017–18," Minister Joyce said.
"This package aims to build on this, delivering up to 8 per cent per annum value growth across all export markets to 2021–22, including 15 to 17 per cent in China and 6 per cent in the U.S.
"At home the package will help to attract up to 40,000 more international tourists to visit our world-renowned wine regions, and take the great Australian wine tour, by 2019-20, delivering an estimated $170 million to the economy."
The package includes four distinct programs, including:
- a more than eight-fold increase in investment for marketing campaigns in the U.S. and China,
- building the capability and capacity of grape and wine businesses to capture export and tourism opportunities, including a wine exports grants scheme for current and new exporters to China and the US,
- state-based and competitive grants to develop exciting wine tourism experiences and attract international tourists, and
- transforming cider businesses by building knowledge of potential export markets and developing improved understanding for accessing these markets. ■