Arla launches branded organic milk in Middle EastStaff Writer | September 26, 2017
Arla Foods has launched its first branded organic milk in the Middle East, the company’s biggest strategic growth market outside Europe.
Dairy International and multi-cultural
Arla also has plans to expand into Saudi Arabia and Kuwait in 2018.
Being both international and multi-cultural, UAE is typically a first-mover country in the region when it comes to consumer trends and it is where Arla first spotted the organic trend in the region.
Presently Arla is best known in the Middle East for non-organic dairy products under global brands such as Lurpak, Castello and particularly Puck, which has become a household staple.
Fronting the Arla brand on products like organic milk and Arla Protein milk drink will build the dairy company’s presence even further. ■