Yaming appoints new GM for Middle East and North Africa
Mr. Siriner joins Yaming from Philips Lighting, where he served since 2000. His role, which he held for 10 years, saw him responsible for the successful introduction of the MASTER LED lamps category for the professional channel in Europe.
Mr. Siriner also led the professional lighting marketing department in Turkey, where he oversaw several landmark projects in Istanbul, such as the Bosporus Bridge and built up a local network of specifiers with the Philips Lighting Club.
After this he joined OSRAM in Munich and Hong Kong, where he was responsible for OSRAM Asia Pacific Marketing strategy. In 2014-2015 he worked for Dow Corning and was the regional marketing leader for the Lighting Business.
Mr. Siriner studied at Rotterdam School of Management / Erasmus University, majoring in Strategy Management and International Business, while minoring in services marketing management and cross cultural consulting.
He received a Master’s degree in Business Administration.