Vivi Zigler President of NBC Universal Digital Entertainment

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June 30, 2008, Burbank, Ca., USA - NBC Universal announced the promotion of Vivi Zigler to President, NBC Universal Digital Entertainment. Vivi Zigler was most recently Executive Vice President, NBC Digital Entertainment and New Media, appointed to that post in August 2006.

Ms. Zigler received her Bachelor of Science degree in journalism from California Polytechnic State University in San Luis Obispo. Ms. Zigler held a number of positions at KSBY-TV in San Luis Obispo, California, including three years as Station Manager, and after that she served as Director of Marketing & Advertising at KING 5 television in Seattle, Washington. Ms. Zigler also served as Vice President, Affiliate Advertising & Promotion Services, NBC Entertainment, since November 1996. In December 1999, Ms. Zigler was promoted to Senior Vice President, Advertising Services, The NBC Agency. In March 2003, Ms. Zigler was named Senior Vice President of Marketing & Advertising Services for The NBC Agency -- and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team. Ms. Zigler was promoted to Executive Vice President, Current Programs, NBC Entertainment, in June 2005, where she oversaw the production of NBC's slate of comedy and drama series.

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