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Starz promotes Alison Hoffman to chief marketing officer

Alison HoffmanStarz, a cable and satellite television network, announced the promotion of Alison Hoffman from executive vice president of marketing to the newly-created position of chief marketing officer.

Prior to her promotion to Executive Vice President of Marketing in February 2015, Ms. Hoffman was Senior Vice President of Originals Marketing.

READ MORE Starz: chairman and CEO Robert B. Clasen to retire

She oversees campaigns for the entire STARZ Original series slate including "Power," "Outlander," "The Girlfriend Experience," "Flesh & Bone," "Black Sails," "Ash vs Evil Dead," "Survivor's Remorse," "Blunt Talk," and the upcoming "American Gods."

Ms. Hoffman joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as "Mad Men," "Breaking Bad" and "The Walking Dead."

Ms. Hoffman holds a Bachelor of Science degree in psychology from Brown University.


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