Sonic CMO Todd Smith to resign
Mr. Smith leads the marketing function for SONIC, which includes all national marketing, field marketing, media, digital marketing, market research and product innovation, as well as design, development and implementation of customer-facing technology.
Mr. Smith joined SONIC as vice president of marketing in April 2012.
Prior to joining SONIC, he served as director of marketing and menu innovation for Wendy’s International.
At Wendy’s, he led a team responsible for premium and value chicken, salad, wraps and new platform and packaging products and projects.
Prior to his time at Wendy’s, Mr. Smith worked for Yum! Brands, specifically with KFC, in various brand marketing roles.
Mr. Smith has a bachelor of arts in marketing management and advertising communications from Brigham Young University and a master’s degree in integrated marketing communications from Northwestern University. ■
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