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Software AG names Jennifer Smith chief marketing officer

Jennifer SmithSoftware AG, an enterprise software company, announced the appointment of Jennifer Smith as chief marketing officer.

Before joining Software AG, Ms. Smith most recently served as Chief Marketing Officer at Globoforce and, prior to that, at Avid Technology where she re-established the market leadership position, including the growth of their platform adoption and the launch of their digital presence.

Previously, Ms. Smith was Senior Vice President and Chief Marketing Officer for Progress Software, where she led a rebranding initiative that significantly increased recognition and awareness for the company.

She also worked for PeopleSoft and Microsoft in Europe.


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