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Sergio Bucher to join Debenhams

Sergio BucherDebenhams plc, a multi-channel brand, announces the appointment of Sergio Bucher as chief executive officer.
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READ MORE Sergio Bucher takes over as Debenhams CEO

Mr. Bucher will join the group in October 2016, from, Inc. where he has served as Vice President, Amazon Fashion Europe, since 2013.

Previously he was General Manager, Retail and e-commerce Worldwide, at Puma, and prior to that held retail roles at Nike and Inditex, where he led the start-up of its lingerie retail brand Oysho.

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