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Sergio Bucher takes over as Debenhams CEO

Sergio BucherDebenhams plc, a multi-channel brand, announces that Sergio Bucher has stepped into chief executive officer role.

Mr. Bucher joins the group from, Inc. where he has served as Vice President, Amazon Fashion Europe, since 2013.

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READ MORE Debenhams appoints Sir Ian Cheshire as director

Previously he was General Manager, Retail and e-commerce Worldwide, at Puma, and prior to that held retail roles at Nike and Inditex, where he led the start-up of its lingerie retail brand Oysho.

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