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Scotiabank appoints five digital leaders

ScotiabankBank of Nova Scotia has appointed five digital banking leaders who will drive the bank's digital strategy in its key markets of Canada, Mexico, Peru, Chile and Colombia.
Fuencis Gomez (Mexico)

Ms. Gomez began her career in information technology in Spain with Amadeus, and, in 2004, she was named general manager of the company in Mexico.

In 2011, Ms. Gomez joined Liverpool, where she overhauled the company's digital sales platforms prior to assuming the role of chief commercial officer at the airline Interjet.

Marcelino Herrera Vegas (Colombia)

Mr. Herrera Vegas has extensive experience in sales and has moved through a series of progressively senior leadership roles at Mercado Libre.

In 2012, Mr. Herrera Vegas relocated to Colombia to assume the role of country general manager, where he has also been a key contributor to growing the brand across the region.

Daniel Kennedy (Chile)

Mr. Kennedy joined Scotiabank in 2004 and has held progressively senior leadership roles in different countries for more than 12 years.

Prior to assuming his current position, Mr. Kennedy was director of customer experience at Scotiabank in Chile, leading the sales and services design, quality of customer experience, and transformation and innovation teams.

Jeff Marshall (Canada)

Before leading Scotiabank's digital strategy in Canada, Mr. Marshall was vice-president of digital channels and vice-president of marketing at Scotiabank.

Previously, Mr. Marshall held roles leading customer strategy and marketing at Loblaws, and leadership roles at President's Choice Financial, and TD Bank in Canada and the United States.

Luis Torres (Peru)

Previously, Mr. Torres was the executive director at Cosapi Data, venture partner of information technology at Altra Investments and held progressively senior roles over 10 years with Microsoft at its headquarters in Seattle before becoming the chief executive officer for Microsoft Peru.

Mr. Torres started his career as an entrepreneur building a software solutions consulting company that became the leader in Peru and a player in Latin American markets.




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