Reid Bigland named CEO of Alfa Romeo and Maserati brands
Mr. Bigland has held a number of Sales and Brand Leadership positions within FCA, and is currently the Head of US Sales and the Chief Executive of FCA Canada, positions that he will continue to hold.
Mr. Bigland was appointed to the Board of Directors for FCA US LLC, in June 2014. In addition, he is a member of the FCA Group Executive Council (GEC), where he has served as Head of NAFTA Alfa Romeo Brand since 2014 and Head of NAFTA Sales since September 2011.
Prior to Mr. Bigland’s current roles, he was President and CEO of Ram Truck Brand. He also served as President of Freightliner Custom Chassis Corporation, a South Carolina - based company.
Harald Wester, who has led the Alfa Romeo and Maserati brands until now, will be able to devote his full attention to the role of Chief Technology Officer for FCA, a role which he held while developing the technical basis for the Maserati and Alfa Romeo products and brands.
Mr. Wester was appointed Chief Technology Officer and Head of Alfa Romeo, Abarth (until 2013) and Maserati and named a member of the Group Executive Council (GEC) on September 1, 2011.
He was appointed Chief Technology Officer for Fiat Group in September 2007. In addition to this role, in August 2008 he was appointed Chief Executive Officer of Maserati S.p.A., in January 2009 Chief Executive Officer of Abarth & C. S.p.A and in January 2010 Chief Executive Officer of Alfa Romeo Automobiles.
Mr. Wester started his professional career at Volkswagen AG in Wolfsburg, where he was General Manager of the Vehicle Research & New Concepts department from 1991 to 1995.
Later that year, he joined Audi AG in Ingolstadt where he became Program Manager for the A2 models & Special Vehicles, a position that he held until January 1999. Subsequently, he joined Ferrari S.p.A. at Maranello as Director of Product Development, where he remained until January 2002.
Mr. Wester was then hired by Magna Steyr AG , Magna AG (Graz, Vienna) as Group President Engineering and Chief Technical Officer (Research, Development and Technologies). In 2004 he joined the Fiat Group where he took on the role of Chief Technical Officer of Fiat Group Automobiles.
Mr. Wester obtained a Masters in Mechanical Engineering from Braunschweig University.