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Red Lion names Bruce Macpherson VP of EMEA and SAARC sales

Bruce MacphersonRed Lion Controls, an experts in communication, monitoring and control for industrial automation and networking, appoints Bruce Macpherson as VP of sales for the EMEA and SAARC regions.
Mr. Macpherson also serves on the company's leadership team. Prior to joining Red Lion, Mr. Macpherson was Managing Director for SMAC Inc.

Previously he held positions of increasing responsibility with Automatic Sea Vision S.A., High Integrity Solutions Ltd., Mercury Computer Systems Inc. and Datel Technology Ltd.

Mr. Macpherson began his career as an Electronics and Communications Engineer with the British Army, where he served for nine years before moving into technology sales and senior leadership roles.

His experience includes building new organizations, as well as turning around underperforming operations.


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