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PSA Group: Guillaume Couzy SVP of sales for Peugeot in France

Guillaume CouzyPSA Group appoints Xavier Duchemin as SVP of PSA retail and Guillaume Couzy as SVP, sales, France for the Peugeot brand, effective January 1, 2017.
Mr. Duchemin currently serving as Vice-President, Sales - France, Peugeot.

A graduate of HEC Business School, Mr. Duchemin has spent his entire career with the PSA Group, where he has held various sales and marketing positions in France and Europe.

He notably served as Vice-President, Citroën Austria, Vice-President, Citroën UK and Vice-President, Marketing and Communication, Citroën, before taking the reins of Peugeot sales in France, where he drove a steady increase in Peugeot's market share for four straight years.

Mr. Couzy currently serving as Vice-President, Marketing and Communication, Peugeot.

A graduate of Sciences Po Paris, Mr. Couzy joined the Group in 1993 and held a variety of sales and marketing positions in Europe and Latin America.

In 2007, he was appointed Vice-President of the subsidiary Peugeot Mexico and, in 2010, Vice-President of Peugeot Brazil.

In 2012, he became Vice-President, Marketing and Communication of the Peugeot brand, which he has successfully re­positioned both higher up the value chain and more upmarket.

He has also energetically led the brand’s market launches over the past four years, which culminated in the introduction of the new Peugeot 3008 SUV.


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