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Marcelo Geraldi Velloso VP of business at Atento Mexico

AtentoAtento, a provider of customer relationship management and business process outsourcing services, named Marcelo Geraldi Velloso VP of business at Atento Mexico.
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Mr. Velloso has more than 20 years of professional experience at large consumer companies in Latin America and, in particular, the banking and financial services sector.

Before joining Atento, he served as Executive Director, Retail Bank & Wealth Management at HSBC México and was responsible for managing more than 11,000 people and 1,000 branches across the country.

Previously, he held leadership positions at HSBC, including Latin America Regional Head of Sales, Executive Director Retail Bank & Wealth Management for Panama, Marketing and Customer Relations Management Director for the entire HSBC Group in Brazil, and Marketing and HSBC Retail Sector Products Director in Brazil.

Mr. Velloso has also held management positions in marketing and product management for Gillette in Brazil and Latin America.

He holds a Bachelor's degree in Economics from Universidade Federal do Rio de Janeiro and a General Management Certificate from Harvard University.



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