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John Hancock names Barbara Goose as chief marketing officer

Barbara GooseJohn Hancock, a division of Manulife, said that Barbara Goose has joined the company as chief marketing officer.

Most recently, Ms. Goose was the Global Chief Marketing Officer of Altisource, a financial technology servicing company in the mortgage and real estate industries.

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Ms. Goose has more than 20 years of experience in the digital marketing space, having led innovative and strategic programs that built brand equity for national and multi-national brands.

Previously, Ms. Goose had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs.

She previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce.

Named one of the Boston Business Journal's "Power 50" two years in a row, Ms. Goose holds an MBA from Harvard University and a BA in Economics from the University of Pennsylvania, and has completed McKinsey's Business Analyst program.


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