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Frontier names Gabriela Zabalúa VP of multicultural marketing

Gabriela ZabalúaJuly 28, 2015, Norwalk, Conn., USA - Frontier Communications Corporation announced the appointment of Gabriela Zabalúa as vice president of multicultural marketing.
Ms. Zabalúa has a breadth of experience in marketing, creative and content development, media management, business development and a passion for engaging diverse consumers.

She founded Viva Bilingual Communications LLC, where she developed communications strategies and bilingual content to effectively engage multicultural audiences for clients, including the Center of Medicare and Medicaid Services and Communications Strategy Resources, Inc.

Previously, she served as vice president of integrated communications and editor for the American Association for Retired Persons (AARP), where she created an award-winning platform of bilingual, multimedia properties for Hispanic members.

She launched AARP's Segunda Juventud bilingual magazine and its web, radio and TV franchises, and led AARP's social media marketing.

Since 2012, Ms. Zabalúa has served on the Advisory Board of The Broadway League, where she helped create Viva Broadway, an audience development partnership with the Hispanic community, designed to bridge the world of Broadway with Latino audiences around the country.

Ms. Zabalúa also held other positions with Marriott International, OptiGlobe.com, and the Embassy of the Argentine Republic in Washington DC, that entailed promoting international cooperation throughout Latin America and the Caribbean.

She holds an equivalent B.A. in foreign languages, translations, and interpreting from the University of Buenos Aires, in Argentina.

 

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