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Ford hires Musa Tariq as vice president, chief brand officer

Musa TariqFord Motor Company announces the hiring of leading brand expert Musa Tariq as vice president and chief brand officer, effective January 30, 2017.

Prior to joining Ford, Mr. Tariq was Apple’s Global Marketing and Communication director for Retail.

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Prior to Apple, Mr. Tariq was the first senior director of Social Media and Community at Nike, responsible for the company’s Social Media strategy and the teams managing more than 500 Nike social media accounts globally.

He also helped to create the first social-led Nike Football World Cup campaign, one of the most successful Nike campaigns of all time.

Before Nike, he served as global head of Digital Marketing and as the first-ever director of Social Media at Burberry.

Under Mr. Tariq’s digital leadership, Burberry was the first brand to livestream its runway show and sell immediately direct to consumers online, a model that has now been widely adopted across the fashion industry.

He also launched Art of the Trench, the first social user-generated-content platform in the luxury category, which continues to be a core pillar for the brand today.

Mr. Tariq started his career in marketing and advertising serving in leadership roles JWT and Saatchi & Saatchi Advertising.

Mr. Tariq has a bachelor’s degree from the London School of Economics and Political Science in the United Kingdom.




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