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Carla Hassan joins Toys"R"Us as global chief marketing officer

Carla HassanToys“R”Us, Inc., a toy and baby products retailer, announced that PepsiCo veteran, Carla Hassan will join the company as EVP, global chief marketing officer, effective February 20, 2017.

Ms. Hassan was most recently Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group, where she was responsible for driving the growth agenda for brands including Pepsi, 7UP, Mountain Dew, and Gatorade.

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During her thirteen years with PepsiCo, Ms. Hassan held a number of strategic Marketing leadership roles for Quaker and Gatorade in the U.S., and was CMO for the company’s Middle East/Africa food and beverage business.

Prior to that she held a variety of marketing roles at The Kellogg Company overseeing well-known brands including Keebler and Eggo.

Ms. Hassan has an MBA from the Thunderbird Graduation School of International Management and a bachelor’s degree in International Affairs, Business, Economics and Political Science from the University of Colorado. In 2016, she was named one of Ad Age’s Women to Watch.

In addition to Ms. Hassan’s appointment, the company announced two additional leadership changes. Diane Preston was promoted to Executive Vice President, Supply Chain and Kevin Macnab was promoted to President, International.


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