Sony Bravia for $33,000

In the office.
And on the beach

The web magazine for top managers - who's promoted, who came, who left? And what to do when you're not in the office.

The 70" KDL-70XBR3 is the largest screen size in the Bravia line and you can have it for 32,999.99 dollars, and while it seems expensive it's not for what it offers.

Sony introduced seven new Bravia XBR flat-panel LCD high-definition televisions which means that Bravia nine now has 30 models ranging in screen size from 19 to 70-inches. While it may seem like a mess, it is not. It is easier to choose a device suitable for your office or room and you can opt for small size and small price or go for top of the line.

Sony Bravia

There are three lines, very similar in quality and with subtle differences: XBR8, XBR7, and XBR6. Naturally, XBR8 is Sony's state of the art. We are talking here about full HD 1080p 55-inch KDL-55XBR8 and 46-inch KDL-46XBR8 models. Those models incorporate Triluminos three-color LED backlight technology. It uses local dimming, 10-bit processing ,and 10-bit panel to deliver deep black and accurate colors. Triluminos LED backlight technology greatly expands the color range by aligning clusters of red, green and blue LEDs, elevating color purity compared to single white LED backlights.

XBR8 models offer the new Advanced Contrast Enhancer PRO technology. It features Sony's algorithm for local dimming which improves contrast and dynamic range by controlling the LED backlight level so that detail is maintained in the dark areas, while other areas are near peak brightness. That technology reduces unnecessary light emission resulting in deep blacks and reduces power consumption and that is welcomed in day when we must think about nature.

Sony Bravia

Sony also improved its Bravia Engine, now it's called Bravia Engine 2 PRO, and the engineers added Motionflow technology. Motionflow allows you to enjoy film with great clarity and resolution in motion. The Motionflow algorithm identifies film content and removes "judder" which results in a clearer picture with smoother motion. Motionflow 120Hz technology creates additional 60 frames between each of the existing 60 frames, doubling the frames displayed per second, further improving image quality.

The models also feature Digital Media Extender to provide the ability to seamlessly add new features. DMeX allows users to connect optional expansion modules such as the Bravia DVD Link, the Bravia Wireless link, the Bravia Input Link, and the currently available Bravia Internet Video Link. Of course, you'll have to see if those capabilities are available in your country.

Sony Bravia

Another nice feature is Digital Media Port compatibility which provides access to video and music from MP3 players. The models also can display digital photos using multi-plane 3D graphics slideshows from USB devices, as well as access photos from your PC in another room using DLNA devices via your home network. There are all types of input connectors: four 1080/60 24p HDMI connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input, Ethernet (RJ-45) port and a RS-232C connection.

We'll stop here and add just one more sentence. The 70" KDL-70XBR3 is the largest screen size in the Bravia line and you can have it for 32,999.99 dollars, and while it seems expensive it's not for what it offers.

June 9, 2008

Post to: