Armani TV that you'll proudly present

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Two giants, Samsung and Armani, continue to collaborate mixing technology and desing. This time the made wonderful LCD TV.

Giorgio Armani, the 73-year-old design legend, will never stop to produce beautiful things. This year Armani Casa will open 15 new sales point this year, Mr. Armani plans to open hotels in Abu Dhabi and Milan, and his outlets in 45 countries brought his 38 million euros last year.

Samsung Armani LCD TV

We already wrote about his cooperation with high-tech companies (Giorgio Armani's haptic touch), when he worked on mobile phone, and now he again rides with Samsung, this time creating and LCD television. On the opening day of the Milan International Furniture Fair, Mr. Armani, along with his other creation, presented the new Armani/Samsung premium LCD television. Mr. Armani, "a man with understated design", intended to design a TV for a spoiled consumer in mind, the one that wants high technology and simple, but very elegant design. I don't need the following words, but here they are: Mr. Armani did it again.

Samsung Armani LCD TV

The new TV is the second device born in cooperation of two giants, and it seems at the moment, we may expect a whole range of home consumer electronics products, portable devices and who know what else. The new TV doesn’t need Armani's signature to be recognized. It has solid and strong lines, glass in the front and very stylish base. There are two models, 46-inch and 52-inch, both of them are 100Hz HF models with HDMI connectors. Picture quality is brilliant, so we won't waste words on technical specifications.

At the front of the new TV there are two companies' loges and there is 4-mode lighted power switch. Very elegant remote control is a piece of art when turned off, and part of Enterprise when alive, when radiant backlights symbolize all its features. Not to be forgotten, you will get the second remote for basic functions. That's the best part of all thing, if you ask me, because I wondered many times why I need to hold a best in my palm when 99 percent of the time I need just basic functionality.

Samsung Armani LCD TV

For our friend at the US, we must make them a little bit sad because the 46-inch TV will be launched initially in Europe, Korea and Russia in mid summer, and the 52-inch model will be launched in late-summer. So, you'll have to fly across the Atlantic to get one.

The design of the new Armani/Samsung LCD TV has been inspired by Giorgio Armani's 2008/09 Armani/Casa home furnishings collection, which includes the Brahms tea table in pleated effect glossy black lacquered wood which has been specifically designed to host the new television. It seemed that Mr. Armani has been waiting for technology to arise to give him necessary features to play with. "There was once a time when one would want to hide a television as it never failed to disturb the ambience of a living room. Now, through the incredible advance in technology, flat screen televisions can easily be incorporated into the design solution for a home", he said in Milan.

April 20, 2008

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