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New rooms   Driven through local art, music and fashion

Radisson RED to open first U.S. location in Minneapolis

Radisson REDRadisson RED, a new brand inspired by art, music and fashion will open its first U.S. location and flagship, Radisson RED Minneapolis this November.

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Radisson RED is driven and enhanced through local art, music and fashion and appeals to guests who have an ageless millennial mindset. The hotel’s design builds flow between spaces, breaking down walls traditional hotels use to separate areas such as the lobby, restaurants, bars and meeting spaces.

The design of the hotel merges these traditional spaces into one integrated, flowing "social hive." The Radisson RED experience is complemented by the RED App that simplifies the guest experience.

In addition to providing keyless entry to rooms, the app allows guests the ability to order food, request services with an instant response via SMS, and connect to other guests staying in the hotel.

Radisson RED Minneapolis is located at 609 3rd Street South in the East Town neighborhood just steps away from the new U.S. Bank Stadium.

The hotel’s lobby has been designed to be a flowing social hive which includes the OUIBar + KTCHN, RED’s restaurant and bar concept. The OUIBar + KTCHN offers fresh and sustainable items inspired by Minneapolis street food.

This open space also features a large mural created by local illustrator, Adam Turman, an artist known for his bold style and unique interpretation of Minnesota landscapes.

The hotel offers 164 studios that feature bold design highlighted by modern, yet functional furniture pieces like the picnic table that replaces the traditional desk.

The rooms have extra-large windows and a 55” television with an integrated sound bar that guests can easily stream services like Netflix and Spotify from their own devices.

Bathrooms feature a custom red stag tile design the brand calls a "Badge of Honor," another nod to Minnesota and CO Bigelow’s Black Elixir bulk amenities, plus killer lighting.

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