READ MOREThe premium brand has renewed its A8, A7 and A6 model lines within the space of a year, and crowned its SUV portfolio with a new top-of-the-range model, the Audi Q8. Regardless of whether it is a SUV coupé, Gran Turismo or business sedan, the new full-size models combine a shared DNA, both in terms of design and technology. Compared with each other, however, they boast totally different talents and configurations. The new design language is a visible sign of Audi’s new full-size models.
All models share the quattro blisters in common – distinctively shaped contours above the wheel arches. They are a throwback to the Audi Ur-quattro and visualize the technology of the quattro drive. The heavily contoured center of the car contributes to this feel on all models. The striking Singleframe grille is flatter and wider on the A models and on the Q8 configured as an octagon to provide greater visual differentiation. The new Audi design language comes with a clear, unique hallmark with individual characters.
The A8 is the first Audi model from the pen of design chief Marc Lichte and marks the start of the new design language. While the A8 embodies elegance, sophistication and progressive status, the A7 with its large surfaces and muscular taut lines encapsulates the essence of the new design language, which the premium brand first brought to the public’s attention in 2014 with its Audi prologue show car. The A6 Sedan fascinates with its technical elegance, which expresses the out-and-out technical expertise of the four rings.
The A6 Avant combines form and function with its long, flat roof line and the highly dynamic, low-profile D-pillar. The Audi Q8 in turn with its octagonal radiator grille transfers the design language in a novel way to the SUV segment. In the interior, driver and passengers can look forward to a cut-down interior design, which is characterized by large trim strips with a black-panel design. The clear, simple horizontal interior design creates a generous sense of space. ■