READ MOREDieter Zetsche presented the first Mercedes-Benz model under the product and technology brand EQ to over 600 invited guests. As a purely battery-electrically powered vehicle, the EQC stands for an impressive combination of comfort, quality and day-to-day suitability. In visual terms the crossover SUV is the front-runner for an avantgarde electric look. Not only the protagonist itself, but also the location for the world premiere was a statement for sustainability.
With its seamless, clear design and colour highlights typical of the brand, the EQC is the front-runner for an avantgarde electric look while embodying progressive luxury with its design idiom. With respect to quality, safety and comfort, the EQC is the Mercedes-Benz among electric vehicles and immediately impresses with the sum of its attributes. These are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW (provisional figure).
Thanks to a sophisticated operating strategy, an electric driving range of more than 450 km according to NEDC (provisional figure)2 is possible. EQ also offers comprehensive services with Mercedes me, and makes electromobility convenient and suitable for day-to-day motoring. "The EQC brings design, functionality and service together in a unique way. It offers day-to-day suitable e-mobility in a very special package: the EQC is an electric car, and at the same time 100 percent a Mercedes," says chairman Dieter Zetsche.
The head of exterior design described the EQC as a "midsize SUV crossover," a mash-up of contradictory terms that nonetheless means something between a full SUV and a "sports-utility coupe." The sustainability narrative includes the fact that over 100 different parts in the car use recycled materials. A completely new multimedia system featuring innovative technology based on Artificial Intelligence and an intuitive operating system. MBUX can be operated by Voice Control, the Touchscreen (a first for Mercedes-Benz vehicles), Touchpad and Touch Control Buttons on the steering wheel. ■