READ MOREAudiences at AIF member festivals spent more than £386m in 2017, with £34.7m of that spent in the local area of the festival they attended, according to the report.
The trade body has been tracking festival spending since 2009, when audience spend per head was £364.17. Figures for 2017 show this has increased by around one third, up to £483.14 per head.
The amount spent on festival tickets has increased by 20.6 percent since 2009, while spending on accommodation has more than doubled, now at £54.59 per head in 2017.
Spending on food and drink has risen 40.5 percent, while the money festival goers spend to get ready for an event has risen from £19.93 per head in 2009 to £32.61 in 2017.
AIF is the UK’s leading non-profit festival trade association. The research was published in the trade body’s 10-year report and presented at its 2018 Festival Congress. ■