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Carefully chosen wording can increase donations by over 300 percent
Fundraising letterMonday February 13, 2017 4:54AM ET
A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.
Steps that growing startups must follow to succeed
StartupThursday February 9, 2017 4:47AM ET
Many entrepreneurs dream of leading a successful company. But launching a startup is only the first step.
How do you know you have great employees?
CEOMonday February 6, 2017 8:03AM ET
A simple question for a new CEO: How much time do you need to tell are your employees good workers? The answer is a bit surprising: A few days.
Imposing 'meaningful work' can lead to staff burnout
EmployeeThursday February 2, 2017 4:24AM ET
Strategies to boost staff performance and morale by manipulating our desire for meaningful work often achieve the opposite - damaging organisations and alienating employees, a study suggests.
Marketing: If you have big smile you're warm. But not competent
Businessman smilingMonday January 30, 2017 4:34AM ET
A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer's competence and warmth, which can lead to different results depending on the context.
Current corporate sustainability reporting misses mark, says study
Sustainability reportsThursday January 26, 2017 4:30AM ET
A new study finds that corporate sustainability reporting often focuses on issues that are unimportant to stakeholders, and offers specific suggestions to improve the content of future corporate sustainability reporting efforts.
Liberals twice as likely to punish companies that aggressively avoid tax
Tax avoidanceMonday January 23, 2017 4:44AM ET
Left wingers are twice as likely to punish companies which aggressively avoid tax, according to a new study from Queen Mary University of London (QMUL).
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