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Post Online Media
Gaining distribution in small retail formats bring big payoffs even for major brands
A retail storeMonday August 21, 2017 6:05AM ET
For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves.
Understanding how persuasion works can make consumers more savvy
A free sampleThursday August 17, 2017 5:44AM ET
When someone offers a free sample, it's not really free. It comes with the implied expectation that if a person accepts it, he or she will feel obligated to return the favor and eventually pay for the full product.
The brigher day, the worse investment decision
Effects of luminanceMonday August 14, 2017 5:34AM ET
A study of more than 2,500 people provides new evidence about the effects of luminance on the quality and consistency of our financial decision-making.
Abusing power hurts leaders, too
Abusing powerThursday August 10, 2017 6:08AM ET
We know that power can corrupt, making people act in ways that harm others. But a research from the University of Florida shows that when the powerful misbehave, they hurt themselves, too.
Forget 'disruption,' there is another reason why startups are dangerous
StartupMonday August 7, 2017 6:59AM ET
Big, old-fashioned companies are always aware of new companies trying to enter an established market in a new and innovative way. "Disruption" is the word you here everywhere these days but the real reason startups are dangerous for old companies are employees.
Huge disconnect between managers and customers
Customer satisfactionThursday August 3, 2017 6:31AM ET
Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers' expectations.
Unclear CEO expectations often lead chief marketing officers toward exit
CMOMonday July 31, 2017 5:51AM ET
Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, according to a new survey.
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