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Price discounts may backfire when combined with large donations
DiscountsThursday March 9, 2017 4:32AM ET
Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices.
How to recognize customer relation that will not end well
Client relationsMonday March 6, 2017 4:35AM ET
No matter are you selling shoes or an innovative and complex software product, there are customers that just are not worth your time and efforts.
Bigger number of women in financial markets could stabilize them
Female traderThursday March 2, 2017 4:59AM ET
Research conducted at Ben-Gurion University of the Negev (BGU) has determined that psychological momentum significantly affects performance among men but not among women, which may account for exaggerated risk-taking in financial and business endeavors among males.
How after-hours trading sheds light on investor sentiment
Stock marketMonday February 27, 2017 4:55AM ET
During the day, the stock market is a busy place but according to a new study, paying attention to overnight returns may help investors develop profitable trading strategies.
Seamless teamwork speed up recovery from negative situations
Negative feedbackThursday February 23, 2017 4:23AM ET
Collegial support is crucial when processing negative customer feedback, according to a new study from the University of Eastern Finland.
Online B2B buyers significantly influenced by business' location
Digital marketplacesMonday February 20, 2017 4:57AM ET
Professor Gianvito Lanzolla and Dr Hans Frankort, examined a large online B2B marketplace to identify the key factors which influence a buyers' decision to make a purchase.
Size doesn't always matter when discounting pre-orders
Pre-order discountThursday February 16, 2017 5:07AM ET
Introducing new products through pre-order price promotions is a time-honored strategy. But how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new model?
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