Monday March 6, 2017 4:35AM ET
No matter are you selling shoes or an innovative and complex software product, there are customers that just are not worth your time and efforts.
Thursday March 2, 2017 4:59AM ET
Research conducted at Ben-Gurion University of the Negev (BGU) has determined that psychological momentum significantly affects performance among men but not among women, which may account for exaggerated risk-taking in financial and business endeavors among males.
Monday February 27, 2017 4:55AM ET
During the day, the stock market is a busy place but according to a new study, paying attention to overnight returns may help investors develop profitable trading strategies.
Thursday February 23, 2017 4:23AM ET
Collegial support is crucial when processing negative customer feedback, according to a new study from the University of Eastern Finland.
Monday February 20, 2017 4:57AM ET
Professor Gianvito Lanzolla and Dr Hans Frankort, examined a large online B2B marketplace to identify the key factors which influence a buyers' decision to make a purchase.
Thursday February 16, 2017 5:07AM ET
Introducing new products through pre-order price promotions is a time-honored strategy. But how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new model?
Monday February 13, 2017 4:54AM ET
A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.